Makeup Gourmet Chris Scott launches MUGshot Studio’s Performance Video Trailers Studio providing performing art companies a compelling and affordable marketing tool to capture future audience’s attention and curiosity.
SAN FRANCISCO – Feb. 20, 2018 – Makeup Gourmet is proud to announce the launch of it’s new MUGshot Studio performance video trailers studio delivering effective and innovative results for local and national performing arts marketing.
3 proven types of video trailers are suggested for clients. They are artistic, clips, and interviews. A trailer can be specifically one of these three styles and easily a blend depending on the intent of the video trailer.
Having an MA in theater, and creating, producing, and editing his own TV show, Makeup Gourmet, Mr. Scott brings keen expertise to performance company’s marketing goals.
The combination of a performer’s mentality and television production experience is what makes Mr. Scott’s performance video trailers so effective.
“It is often difficult for artists to express their work to others without going into great detail. What they need is third-party objectivity that grasps the intention of their performance and communicates it clearly through short informative marketing video trailers,” Says Scott.
The imperative is that the trailer excites and ignites the viewer’s curiosity. Once accomplished, future audiences take the next step by getting further information from the performance companies website and eventually purchasing tickets.
Scott says, “It is imperative for performers to not want to tell the story in the trailer. The point of good marketing is to get someone to take action.” Compelling performance video trailers do just that.
The needs of the performance company are often immediate. Completed video trailers are promised in a 48-hour turnaround. This enables performance companies to quickly get their word out in a visual way that is appealing and readily consumed by viewers.
Video content is favored by major search engines. Getting a quality video on performance companies website and social media outlets multiplies visibility.
The physical location of MUGshot Studio is San Francisco. Within the Bay Area, video footage taping service is offered along with the making of the trailer. Those from a further geographical location shoot their own footage and have it edited by MUGshot.
Mr. Scott closes with, “Remember, the goal is not to tell the story in the video trailer. The goal is to get audiences to buy a ticket.”
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Thank you for reading.
Warmly,
Chris Scott
20th of February, 2018
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CHRIS SCOTT, M.A. is the creator of San Francisco-based Makeup Gourmet®. Over his nearly 30-year career, in addition to doing makeup for top models from every corner of the planet, he also had the honor of working for legends like Paul McCartney, US Vice President Al Gore, Supreme Court Justice Sonia Sotomayor, Shirley Temple Black, Maya Angelou and Olympic Gold medalists Oksana Baiul and Kristi Yamaguchi. He was the creator and host of the TV show ‘Makeup Gourmet’ from 2008 – 2010. He was a leading Chanel Beauté national artist for over two decades, and is also the creator and guest teacher of Fashion Makeup at the Academy of Art University in San Francisco. He created his unique Makeup Gourmet line to ensure his clients and the public could have access to high-quality, ethically produced, ‘green’ makeup and skincare with a low-carbon footprint. Chris is also the author of Cosmetic Counter Survival Guide: How to Buy the Right Skin Care and Makeup and the international #1 bestseller Face with a Heart: Mastering Authentic Beauty Makeup.
‘The grass is always greener where you water it.’
CS
