Capture your future audience’s curiosity
4 styles of trailers proven to get attention
Artistic • Clips • Interviews • Message
Purpose
The imperative is that the trailer excites and ignites the viewer’s curiosity. Once accomplished, future audiences take the next step by getting further information from the performance companies website and buying tickets.
It is often difficult for artists to express their work to others without going into great detail. What they need is third-party objectivity that grasps the intention of their performance and communicates it clearly through short informative marketing video trailers.
The point of good marketing is to get someone to take action. Compelling performance video trailers do just that.
As painfully simplistic as this sounds, be able to generalize what the performance piece is about in one concise sentence. That sentence is core to a clean and compelling trailer.
What is a ‘clips’ trailer?
Clips provide more literal visual information about the performance piece. The more finished the look of the performance, the less audio is used.
Think of the clips as extremely tasty and attractive appetizers.
You pop one in your mouth to get a taste. Pop a different one in your mouth for a different taste. After popping about 5 different appetizers in your mouth there is a sense of short term satisfaction that can only be fully sated by a larger serving.
The larger serving is your performance piece.
As painfully simplistic as this sounds, be able to generalize what the performance piece is about in one concise sentence. That sentence is core to a clean and compelling trailer.
Video is either provided by performance company in MP4 format or, if in Bay Area, may be shot by MUGshot studio.
If shooting your own video, suggestions, upon request, will be offered as to unique camera usage.
Facts & Figures
Clip trailers
Starting at $125 / $200
$125
We use your editable MP4 video for trailer.
Text/art provided by you.
$200
We shoot video for trailer.
Text/art provided by you.
48-hour delivery.
50% deposit. 50% on approved delivery.
Final product delivered as MP4 and YouTube embed link.
Chris Scott
MUGshot Studio Productions
P: 415-846-1597
E: chris@makeupgourmet.com