Everyone looks exactly as they are and there is nothing more authentic than that. Authentic makeup articulates the face. Makeup needs to be applied because of the face and not in spite of the face. Changing why we use makeup changes the expression and impression of makeup.
Symmetry of the face is perceived as balanced and trustworthy. Authentic makeup is the art of appearing more clearly to ourselves and others.
As humans we want to be heard. It is highly satisfying to clearly communicate our thoughts to others. If our species did not have sight, we would hear every word that anyone says. Because of vision, what we hear is censored and translated through what we see.
For better and worse, we visually consider the source of what we hear. As makeup is a powerful and persuasive visual tool, we are heard more clearly when we use makeup with grace.
Authentic makeup reduces the distractions and enhances the attractions. In doing so people see and hear us more clearly. If someone is distracted by your appearance then communication is compromised.
If someone’s mascara is too thick or has flaked below their eye, we are distracted. If someone has one eyebrow higher than the other, we are distracted. We may not consciously think about what we are seeing however subconsciously we are also receiving that information and thus are distracted.
By reducing distractions, the subjectivity of the visual is taken out of the equation so that what is being said is heard.
No one looks wrong. Because symmetry and balance is proven to create trust, authentic makeup is an effective method to visually gain that trust.
Thank you for reading.
13th of June, 2019
Makeup Gourmet Chris Scott’s series of how-to video tutorials based on his #1 international best seller
Face with a Heart Mastering Authentic Beauty Makeup
Want to know more?
Face with a Heart: Mastering Authentic Beauty Makeup
is available on Amazon now.
CHRIS SCOTT, M.A. is the creator of San Francisco-based Makeup Gourmet®. Over his 30-year career, in addition to doing makeup for top models from every corner of the planet, he also had the honor of working for legends like Paul McCartney, US Vice President Al Gore, Supreme Court Justice Sonia Sotomayor, Shirley Temple Black, Maya Angelou and Olympic Gold medalists Oksana Baiul and Kristi Yamaguchi. He was the creator and host of the TV show ‘Makeup Gourmet’ from 2008 – 2010. He was a leading Chanel Beauté national artist for over two decades. He designed the course and taught Fashion Makeup at the Academy of Art University in San Francisco. He created his unique Makeup Gourmet line to ensure everyone has access to high-quality, ethically produced, ‘green’ makeup and skincare made in the USA. Chris is the author of the International #1 Amazon Bestseller FACE WITH A HEART: MASTERING AUTHENTIC BEAUTY MAKEUP (2014), the COSMETIC COUNTER SURVIVAL GUIDE: HOW TO BUY THE RIGHT SKINCARE AND MAKEUP (2003) and released February 2019, HOW A MAKEUP ARTIST BECOMES A SUCCESSFUL BUSINESS.
‘The grass is always greener where you water it.’