Capture your future audience’s curiosity
4 styles of trailers proven to get attention
Artistic • Clips • Interviews • Message
Purpose
The imperative is that the trailer excites and ignites the viewer’s curiosity. Once accomplished, future audiences take the next step by getting further information from the performance companies website and buying tickets.
It is often difficult for artists to express their work to others without going into great detail. What they need is third-party objectivity that grasps the intention of their performance and communicates it clearly through short informative marketing video trailers.
The point of good marketing is to get someone to take action. Compelling performance video trailers do just that.
As painfully simplistic as this sounds, be able to generalize what the performance piece is about in one concise sentence. That sentence is core to a clean and compelling trailer.
What is an ‘interviews’ trailer?
This is the most common style of performance trailer.
It blends rehearsal video with interviews of members of the performance piece. The audio is primarily what people are saying and rehearsing.
The key here is to allow audiences an inside ‘glimpse’ of the process.
As painfully simplistic as this sounds, be able to generalize what the performance piece is about in one concise sentence. That sentence is core to a clean and compelling trailer.
Video is either provided by performance company in MP4 format or, if in Bay Area, may be shot by MUGshot studio.
If shooting your own video, suggestions, upon request, will be offered as to unique camera usage.
Facts & Figures
Interview Trailers
Starting at $150 / $225
$150
We use your editable MP4 video for trailer.
Text/art provided by you.
$225
We shoot rehearsal scenes and interviews.
Text/art provided by you.
48-hour delivery.
50% deposit. 50% on approved delivery.
Final product delivered as MP4 and YouTube embed link.